1883 CATALOG PAGE A F SHAPLEIGH HARDWARE. KITCHEN KNIVES ST. LOUIS MISSOURI

Description: 1883 CATALOG PAGE A F SHAPLEIGH & CANTWELL HARDWARE. KITCHEN KNIVES ST. LOUIS MISSOURI. SHAPLEIGH WAS AN ICONIC HARDWARE WHOLESALER OUT OF ST. LOUIS. THEY, ALONG WITH SIMMONS WERE BY FAR THE LARGEST AND BEST-KNOWN HARDWARE ACCOUNTS FOR MANY DECADES FROM THE 1800S TO MID 1900S. SHAPLEIGH, DIAMOND EDGE ITEMS ARE VERY COLLECTIBLE.ACTUAL 1883 CATALOG PAGE, 2 SIDESJ RUSSELL & CO. GREEN RIVER WORKS, FRARY CUTLERY CO.414-422 NORTH MAIN ST."DIAMOND EDGE IS A QUALITY PLEDGE"DIAMOND EDGE WAS THEIR HOUSE BRANDESTABLISHED IN 1847 WENT OUT OF BUSINESS IN 1960 AFTER A LONG STRIKEWOULD LOOK GREAT FRAMEDDOES NOT INCLUDE COVER PAGE SEE MY STORE: VINTAGE HARDWARE STORE COLLECTIBLES Born January 10, 1810 in New Hampshire, Augustus F. Shapleigh made his first excursion into the hardware business at the age of 15 in order to contribute to the support of his family after his father's death. A brief bout of wanderlust sent him to sea for the next three years. In 1829, he took up a position as a hardware clerk with Rodger Brothers and Company of Philadelphia, PA. In response to the great westward expansion, this company opened a branch in St. Louis, MO. This hardware house, known as Rodger, Shapleigh and Company opened in 1843 An entrepreneur extraordinaire, Mr. Shapleigh quickly gained prominence in the business community and the store flourished. Its first year inventory exceeded $20,000.00--quite a substantial amount for the mid-1800's. In 1847, the company reorganized as Shapleigh, Day and Company, due to the death of Mr. Rodger, the senior partner. St. Louis was not only the gateway to the west, but it was also the hub of the wheels of industry and progress for the nation during these years and well past 1900. The first traveling salesman went out from Shapleigh House in 1848. In 1852, the first steam railroad west of the Mississippi left from St. Louis. The first Shapleigh catalog was published in 1853, basically as a salesman's pricing book. At Mr. Day's retirement in 1863, the name of the company became A.F. Shapleigh and Co. The famous Diamond Edge trademark was adopted in 1864. The slogan, "Diamond Edge is a Quality Pledge", is said to have first been used in 1909. Diamond Edge tools were the first line of edge tools (knives, razors, axes, cutlery, etc.) in the United States to be covered by a jobber's trademark By the late 1800's, Shapleigh Hardware was a well-established, healthy and successful enterprise. It incorporated under the name of A.F. Shapleigh and Cantwell Hardware Company, with A.F. as the president. It published its first general catalog featuring over 200 different items in 1880. Upon the retirement of Mr. Cantwell in 1886, the firm became A.F. Shapleigh?s company again. Augustus Shapleigh took his retirement in 1900 and the company reorganized in 1901. Another name change occurred. The new name was Norvell-Shapleigh Hardware Company. Saunders Norvell was its president for the next ten years. he was an extremely astute businessman, salesman and knowledgeable hardware man. Mr. Norvell had been part of Simmons Hardware for many years. It is believed that his expertise and influence on that company was greatly responsible for its success. With his less than cordial leave-taking, Simmons Hardware started a downward slide from which it never recovered. In addition to its famous Diamond Edge,other recognizable "house" brands marketed by Shapleigh were Mound City, Norleigh Diamond, Diamond Brand, Jersey, Panama, Ice Diamond, Bluebelle, Sageware, Blackjack, Red Raven, King Nitro, Sahara, Black Prince, Blue Diamond, Rugby, Triumph, Defiance, Black Wonder, Double Diamonds, Mascot, Bull Dog, Ozark, Columbia, Longwear, Mizzou and Bridges. ORIGINAL, LETTERHEADS, BILLHEAD, BILLHEADS, HARDWARE.

Price: 4.99 USD

Location: Dallas, Texas

End Time: 2024-02-29T18:23:54.000Z

Shipping Cost: 2.5 USD