1962 Coca Cola "The Pause That Refreshes" TX70 Recorded Sweepstakes Jingle

Description: Up for sale is a Vintage 1962 Coca Cola "The Pause That Refreshes" TX70 Recorded Sweepstakes Jingle on a 33 1/3 Record. This is copyright 1962 by the Coca Cola Company and reads: Recorded Sweepstakes jingle for use only with live copy and after sweepstakes has begun. I believe this record was issued to the radio stations for Coke's advertising campaign. This is a very unique and limited collector's Item. This will be a great addition for any Coke Collector. As the roaring 1920s came to a close and the shadow of the Great Depression loomed, a young advertising team at Coca Cola found themselves under the fluorescent lights of a bustling office. The year was 1929, and America was on the brink of the most significant economic downturn in history. Amid this impending gloom, an idea sprang to life, almost ironically. It was a slogan that would make history, a phrase that carried the promise of respite in adversity—“The Pause That Refreshes.” During the Great Depression, radio became the dominant medium of entertainment for American homes. The media landscape was full of various shows and new voices. Trying to seize on the opportunity both of the technology and economic hardships. Coca-Cola created a brilliant radio advertising campaign using their new slogan. “The Pause that Refreshes.” This was The Coca-Cola Company’s first venture into radio marketing. It was a strategic marketing shift away from their traditional print advertisements. The Pause that Refreshes campaign transformed Coca-Cola from a simple beverage into a symbol of emotional relief for these hard times. Their branding team positioned Coca-Cola as a “hero” in daily life.

Price: 175 USD

Location: West Des Moines, Iowa

End Time: 2024-12-30T20:51:20.000Z

Shipping Cost: 7.38 USD