Achieving Excellence In Fundraising, 5th Edition by Genevieve G. Shaker

Description: GENEVIEVE G. SHAKER is Associate Professor of Philanthropic Studies at the Indiana University Lilly Family School of Philanthropy, a frequent contributor to The Fund Raising School, and a former fundraiser with twenty years of experience. EUGENE R. TEMPEL is Professor and Founding Dean Emeritus of the Indiana University Lilly Family School of Philanthropy, and is one of the nation's foremost thought leaders on fundraising and philanthropy. He is also President Emeritus of the Indiana University Foundation. SARAH K. NATHAN served five years as the Associate Director of The Fund Raising School where she specialized in developing research-based and applied learning experiences for fundraisers. She currently leads the Middletown Community Foundation in Ohio. BILL STANCZYKIEWICZ is Director of The Fund Raising School, Clinical Associate Professor, and Senior Assistant Dean of the Indiana University Lilly Family School of Philanthropy. His 25-year career includes serving as CEO of a statewide nonprofit. List of Tables, Figures, and Exhibits xv Foreword xix Preface xxiii Acknowledgments xxix The Editors xxxiii Author Bios xxxvii Part One: Philanthropic Concepts For Fundraising 1 1 Developing a Personal Philosophy of Fundraising 3 Eugene R. Tempel and Sarah K. Nathan 2 A Commitment to Ethical Fundraising 13 Anne Bergeron and Eugene R. Tempel 3 Legal Aspects of Fundraising 23 Philip M. Purcell 4 Theory in Fundraising 35 Ruth K. Hansen 5 The Joy of Giving 45 Sara Konrath Part Two: Contemporary Dynamics Of Fundraising 57 6 The Philanthropic Context for Fundraising 59 Pat Danahey Janin and Dwight F. Burlingame 7 Fundraising in Challenging Times: Crisis, Survival, and Transformation 69 Amir Pasic 8 Fundraising across Nonprofit Subsectors 79 Anna Pruitt 9 Global Philanthropy and Cross-Cultural Fundraising 91 Charles Sellen and Lilya Wagner 10 Fundraising for Advocacy and Social Change 103 Shariq Siddiqui and Katherine Badertscher Part Three: An Organizational Foundation For Fundraising 113 11 Preparing the Organization for Fundraising 115 Jane Chu 12 Building a Comprehensive Fundraising Program 127 Jeri Patricia Gabbert and Paula J. Jenkins 13 Articulating a Case for Support 141 Timothy L. Seiler 14 Identifying and Qualifying Potential Donors 153 Catherine Brown and LaKoya S. Gardner 15 Budgeting and Evaluation in Fundraising 167 Erik J. Daubert 16 Marketing for Strategic Fundraising 183 Aja May Pirtle and Margaret M. Maxwell 17 Integrating Principles of Donor Relations 195 Patrick C. Dwyer and Susan B. Perry Part Four: The Fundraising Team 205 18 Fundraisers: Stewards of Philanthropy 207 Genevieve G. Shaker and Sarah K. Nathan 19 Fundraising Planning, Management, and Leadership 217 Bill Stanczykiewicz 20 Engaging the Board for Fundraising 229 M. Gasby Brown 21 Working with Volunteer Fundraisers 243 Tyrone McKinley Freeman and Beth Breeze Part Five: Building And Supporting The Donor Base 255 22 The Annual Giving Program 257 Sarah K. Nathan 23 Crafting Compelling Appeals 269 Heather A. O'Connor 24 Developing Digital Fundraising Strategies 279 Nathan Hand and Yannan Li 25 Planning Events with Purpose 293 Roberta L. Donahue and Caitlin Deranek Stewart Part Six: Engaging The Diversity Of Individual Donors 305 26 Understanding Individual Donors 307 Pamala Wiepking 27 The Role of Religion in Giving 319 David P. King and Rafia Khader 28 Women and Philanthropy 329 Jeannie Infante Sager and Debra J. Mesch 29 Philanthropy among Communities of Color 337 Una Osili and Sarah King Bhetaria 30 LGBTQ Philanthropy 347 Elizabeth J. Dale 31 Differentiating Generations and Their Giving 357 Patricia Snell Herzog 32 High Net Worth Household Giving Insights 367 Patrick Rooney, Kidist Yasin, and Lijun He Part Seven: Strategies For Major Donors And Institutional Funders 379 33 Co-Creating Major Gifts 381 Maarten Bout and James M. Hodge 34 The Invitation to Give 393 Genevieve G. Shaker 35 Campaign Essentials 405 Aaron Conley 36 Planned Giving Principles 419 Russell N. James III 37 Donor-Advised Fund (DAF) Basics 429 Danielle Vance-McMullen and H. Daniel Heist 38 Overview of Grantmaking Foundations 441 Pat Danahey Janin and Angela Logan 39 Business Sector Fundraising 453 Dwight F. Burlingame and Bill Stanczykiewicz References 465 Index 513

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