Description: Advanced Presentations by Design : Creating Communication That Drives Action, Paperback by Abela, Andrew V., ., ISBN 1118347919, ISBN-13 9781118347911, Used Good Condition, Free shipping in the US
Based on extensive research studies from the fields of communication, marketing, psychology, multimedia, and law, Advanced Presentations by Design, Second Edition, provides fact-based answers to the most-often-asked questions about presentation design. Th shows how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
Ths accessible 10-step Extreme PresentationTM method has been field-tested in organizations such as Microsoft, ExxonMobil, HJ Heinz, PayPal, and the Executive Office of the President of the United States. Written from the perspective of a marketer and business manager, this new edition offers practical, evidence-based advice for bringing focus to problems and overcoming challenges. Th offers practical guidelines for:
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Structuring Stories: Th presents the SCORE method for sequencing data (Situation, Complication, Resolution, Example) into a powerful story that grabs the audiences attention at the beginning and holds it through to the end.
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Using Graphics: The author provides numerous examples of charts and other graphics, explaining which can help you best present your data.
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Setting Goals for Presentations: Th reveals why its important to set measurable objectives for what you want your audience to think and do differently after your presentation.
This comprehensive resource offers a proven process for creating a presentation that gets noticed and compels your audience to take action.
Praise for Advanced Presentations by Design
"Shocking but true: You dont have to be Steve Jobs to create presentations that your audience will enjoy and that will also get you results. Even for everyday presentations, Ive found that Dr. Abelas unique approach helps you replace crushingly dull and overlong presentations with fresh work your audience really cares about and that you actually enjoy creating!"
—Sanjay Acharya, Vice President, Akamai Technologies
"Advanced Presentations by Design is the best researched book on presentation design that Ive ever had the privilege of reading. I recommend it for those of you who want the confidence of knowing how best to plan and design successful presentations."
—Gene Zelazny, author, Say It with Charts and Say It with Presentations
"This book is essential for any executive who doesnt have time to wade through sixty-page PowerPoint decks. You will want to make this book required reading for all your staff."
—Stew McHie, Global Brand Manager, ExxonMobil
Price: 52.61 USD
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End Time: 2024-12-28T19:35:18.000Z
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Book Title: Advanced Presentations by Design : Creating Communication That Dr
Number of Pages: 224 Pages
Publication Name: Advanced Presentations by Design : Creating Communication That Drives Action
Language: English
Publisher: Center for Creative Leadership
Item Height: 0.6 in
Publication Year: 2013
Subject: Human Resources & Personnel Management, Business Communication / General, Business Communication / Meetings & Presentations
Item Weight: 18.4 Oz
Type: Textbook
Item Length: 11 in
Subject Area: Business & Economics
Author: Andrew Abela
Item Width: 8.4 in
Format: Trade Paperback
