Description: Amazon : How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce, Hardcover by Berg, Natalie; Knights, Miya, ISBN 1398601446, ISBN-13 9781398601444, Like New Used, Free shipping in the US
Amazon - one of the worlds most valuable companies - is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector?
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. Amazon offers unique insight into the companys persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop.
This fully updated second edition explores Amazons response to the coronavirus pandemic, the convergence of physical and retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages, Amazon is an invaluable resource for discovering the lessons that can be learned from the companys unprecedented rise to dominance.
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Book Title: Amazon : How the World's Most Relentless Retailer Will Continue t
Number of Pages: 328 Pages
Language: English
Publication Name: Amazon : How the World's Most Relentless Retailer Will Continue to Revolutionize Commerce
Publisher: Kogan Page, The Limited
Publication Year: 2021
Item Height: 0.8 in
Subject: Industries / Retailing, E-Commerce / Internet Marketing, Commerce, Sales & Selling / General
Type: Textbook
Item Weight: 19.7 Oz
Author: Natalie. Berg, Miya Knights
Subject Area: Business & Economics
Item Length: 9.2 in
Item Width: 6.1 in
Format: Hardcover
