Beyond Listening: Learning the Secret Language of Focus Groups

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Location: Houston, Texas

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Book Title: Beyond Listening : Learning the Secret Language of Focus Groups

Number of Pages: 240 Pages

Language: English

Publisher: Wiley & Sons, Incorporated, John

Topic: Consumer Behavior, Methodology, Advertising & Promotion

Item Height: 0.9 in

Publication Year: 2001

Illustrator: Yes

Genre: Social Science, Business & Economics

Item Weight: 16.4 Oz

Item Length: 9.8 in

Author: Bonnie Goebert

Item Width: 6.3 in

Format: Hardcover