Description: Further DetailsTitle: Media Management – A Comparative Analysis of European and American SystemsCondition: NewFormat: PaperbackISBN-10: 8323339902EAN: 9788323339908ISBN: 9788323339908Publisher: Uniwersytet Jagiellonski, WydawnictwoRelease Date: 05/06/2016Description: This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.Language: EnglishCountry/Region of Manufacture: PLItem Height: 234mmItem Length: 160mmItem Width: 13mmItem Weight: 350gAuthor: Boguslaw NierenbergGenre: Business & FinanceRelease Year: 2016 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Media Management – A Comparative Analysis of European and America
Title: Media Management – A Comparative Analysis of European and America
ISBN-10: 8323339902
EAN: 9788323339908
ISBN: 9788323339908
Release Date: 05/06/2016
Release Year: 2016
Country/Region of Manufacture: PL
Genre: Business & Finance
Number of Pages: 224 Pages
Publication Name: Media Management : a Comparative Analysis of European and American Systems
Language: English
Publisher: Jagiellonian University
Item Height: 0.1 in
Subject: Media Studies, Industries / Media & Communications, Management
Publication Year: 2016
Type: Textbook
Item Weight: 12.3 Oz
Author: BogusłAw Nierenberg
Item Length: 0.9 in
Subject Area: Social Science, Business & Economics
Item Width: 0.6 in
Format: Trade Paperback
