Description: FREE SHIPPING UK WIDE Brand Storytelling by Miri Rodriguez Learn how to engage consumers through emotive storytelling to humanize your brand and achieve business growth. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Written by the award-winning storyteller Miri Rodriguez at Microsoft, this bestselling book gets back to the heart of brand loyalty, consumer behavior and engagement as a business strategy by using storytelling to trigger the emotions that humans are driven by.Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customers life has changed as a result of them. This second edition of Brand Storytelling contains new trends in storytelling, as well as expanding on story experience and employee experience. This book will explore the future of brand storytelling in a post pandemic era. New to this edition will also be a How to Guide taking readers through each step of the design thinking process in order to prototype their stories.Brand Storytelling provides a step-by-step guide to assess, dismantle and rebuild a brand story, shifting the brand from a hero to sidekick mentality and positioning the customer as a key influencer to motivate the audience. Clarifying why machine-learning, AI and automation only tell one side of the story, this book will inspire you with cutting edge interviews and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google to tap into authentic brand loyalty and human connection. Author Biography Miri Rodriguez, based in Pompano Beach, Florida, is an award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist and a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences globally. Her previous clients include Adobe, Discover, Walmart and McKesson. Table of Contents Chapter - 01: Brand storytelling: what is it?;Chapter - 02: Where do I start? Introduction to Design Thinking;Chapter - 03: The magic and magic tricks in story;Chapter - 04: IMC reimagined: building an integrated marketing plan with story;Chapter - 05: The brand story hero: putting your customer at the heart of your brand story;Chapter - 06: If story is magic, vulnerability is the magic wand;Chapter - 07: Ethics in storytelling: when to use your secret weapons;Chapter - 08: Immersive storytelling: exploring the story experience;Chapter - 09: Your best brand storytellers in the digital age: employees and influencers;Chapter - 10: Marketing (actually, testing) your brand story;Chapter - 11: Benchmarking your brand story;Chapter - 12: The future of brand storytelling: how AI, machine learning and automation can only tell one side of the story;Chapter - 13: Villains and antagonists: The bad guys who want to tear down your brand story;Chapter - 14: Inspire your brand story: interviews with leading storytellers around the world;Chapter - 15: The Storytelling Workbook: Your step-by-step guide to designing brand stories; Review "Miri Rodriguezs second edition of her best-selling book, Brand Storytelling: Put Customers at the Heart of Your Brand Story is the much sought-after playbook for how to achieve intimacy at scale with your audience. The companion workbook takes the guesswork out of authentic, empathetic storytelling where your customers are the heroes of your brand. Get ready to be wowed and laugh out loud time and time again as you feel like you are having a casual chat with Rodriquez poolside in her backyard reading her unending well of masterful stories." * Rani Mani, Customer Communications Lead, Digital Media at Adobe *"Readers will emerge from Brand Storytelling with the ability to communicate their brand stories with clarity and with assurance that their words will inspire their audience to action." * Eunice Kim, Influencer Partnerships Manager, Golin *"We all know storytelling with purpose and intent is at the center of the most successful brands, and yet so many companies struggle to develop effective brand stories. This new edition of Brand Storytelling with the Story Design Playbook is exactly what companies need to succeed at designing stories that engage, inspire and drive business outcomes." * Lee Odden, CEO and Co-Founder, TopRank Marketing *"Brand Storytelling is an empowering journey that has revolutionized my personal brand and that of my students. Rodriguezs book beautifully integrates design thinking and story elements, liberating readers from the constraints of technical jargon in communications and unleashing brilliant, innovative ideas. I discovered new ways to set myself apart as a dynamic speaker and workshop leader right from the first chapter and was able to delve deeper into my brand and mission with the comprehensive workbook. The book, in short, is transformative." * Douglas Scherer, Executive Masters Professor, Columbia University *"Brand Storytelling by Miri Rodriguez is not just a guide; it is a roadmap that leads us to become storylords! It is a profound conversation that delves into the essence of storytelling, its significance and why it holds such power. From the moment I started reading, it felt as though I was sitting down with Rodriguez, captivated in an enlightening dialogue. Her ability to share her insights and experiences is truly remarkable. She effortlessly articulates the complexities of storytelling, unraveling its magic and unveiling its secrets. What sets this book apart is its invaluable guidance on developing ones own brand story. Rodriguez takes us on a transformative journey, step by step, prompting us to dig deep into our own identity, purpose and the audience we aim to serve in order to design our brand story. It is a masterful blend of introspection and practicality that compels us to reflect on who we are and why we exist in the first place. Moreover, it guides us, inspires us and ultimately empowers us!" * Maria Mensing, CEO and Owner, Mensings Caminada Library *"The importance of storytelling in brand marketing has long been underscored, but few have developed a framework so thorough and methodical as Miri Rodriguez in Brand Storytelling. Rodriguez uses design thinking principles to position storytelling in a new light, while showcasing it as a powerful component of any brand. Whether youre a marketer at the front end or tail end of your career, Brand Storytelling brings a fresh perspective to an integral part of your brand toolkit, and the accompanying Story Design Playbook provides an essential and complementary tool to help equip your clients and teams with this practical, meaningful perspective." * Amanda Gonzalez, Brand Marketing Strategist, Iconic Strategies *"Miris book demonstrates that even in an era of sophisticated generative artificial intelligence, nuance and emotional depth of human connection are irreplaceable in brand storytelling. Its an essential guide for anyone looking to authentically convey their brand narrative." * Jared Curtis, Senior Director of Corporate Communications, Maximus *"Brand Storytelling is a masterful approach to branding and marketing for agencies and consultants. Through actionable steps and practical templates, the Brand Storytelling workbook helps leaders craft intentional narratives that seamlessly align with their clients brand purpose and mission. If you want to differentiate yourself from the sea of sameness in todays market and deliver impactful stories to your clients, look no further. This book is for you!" * Stacey Danheiser, Founder & CMO, Shake Marketing Group *"Brands that can tell the best stories dont just get ahead in business; they actually shape society and culture. They are the ones that will be remembered for generations. This gem by Miri Rodriguez will show you how to do it. Its packed with wisdom and practical advice from tons of leading consumer brands, and will help you develop the type of genuine, lasting consumer brand loyalty that every business craves." * Jeff Tan, Director and CEO of Co-Innovation, Microsoft Corporation *"The art of storytelling has been part of life for centuries. Today, it touches on both art and science, accentuating how we communicate and share impact with who and what matters. In Brand Storytelling, Miri guides readers with actionable insights to build immersive connections, experiences and outcomes centered around customers, employees, partners and communities through value, creativity and empathy. From story mapping and design thinking to editing and multi-format content development (even with emerging innovation like AI), this book is a must for anyone needing to craft a brand foundation alongside the hearts, minds and souls of their audiences." * Ian Gertler, Founder and CMO, Symplegades Inc. *"A trailblazing masterclass in how to become a storylord. Miri Rodriguez relays the evocative, authentic art of storytelling through tangible practicality, charisma and confidence." * Jeannine Schloss, Chief Growth Officer, NFTE (Network for Teaching Entrepreneurship) * Feature * Shows how to tap into authentic brand loyalty and human connection by aligning brand voice with individual customer values, experiences and aspirations; * Demonstrates how to leverage brand storytelling into the marketing mix to strengthen brand engagement and achieve long-term growth; * Builds on cutting edge interviews and case studies with leading storytellers from different industries such as Expedia, McDonalds, Adobe, Coca Cola and Google; * New to this edition: Inclusion of new trends in storytelling, future of brand storytelling as well as a brand new How to Guide Details ISBN1398610100 Author Miri Rodriguez Short Title Brand Storytelling Language English Year 2023 Edition 2nd ISBN-10 1398610100 ISBN-13 9781398610101 Format Hardcover Subtitle Put Customers at the Heart of Your Brand Story DEWEY 658.827 Country of Publication United Kingdom Publisher Kogan Page Ltd Imprint Kogan Page Ltd Place of Publication London Publication Date 2023-07-03 AU Release Date 2023-07-03 NZ Release Date 2023-07-03 UK Release Date 2023-07-03 Pages 256 Edition Description 2nd Revised edition Replaces 9781789660586 Alternative 9781398610088 Audience Tertiary & Higher Education We've got this At The Nile, if you're looking for it, we've got it. 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Format: Hardcover
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