Description: You are buying the book, "Budget Constraints and Optimization in Sponsored Search Auctions (Intelligent Systems)." By Yanwu Yang & Fei-Yue Wang. The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science.Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. In stock, Ships Within 24 hours! I will ship via Media Mail in 3 boxes to distribute the weight. 100% Satisfaction Guaranteed! Check all my other listings in my store. RETIREDWITHBOOKS. Thank you! Listing and template services provided by inkFrog
Price: 19.95 USD
Location: Harbor Beach, Michigan
End Time: 2024-11-25T15:04:42.000Z
Shipping Cost: 5 USD
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Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Budget Constraints
Edition: 1st Edition
ISBN: 0124114571
Number of Pages: 224 Pages
Publication Name: Budget Constraints and Optimization in Sponsored Search Auctions
Language: English
Publisher: Elsevier Science & Technology
Publication Year: 2014
Subject: Programming / Algorithms, Intelligence (Ai) & Semantics
Type: Textbook
Author: Feiyue Wang, Yanwu Yang
Subject Area: Computers
Item Length: 9.2 in
Item Width: 7.5 in
Format: Hardcover
