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Features: EX-LIBRARY
Book Title: Business-to-Business Advertising : A Marketing Management Approac
Number of Pages: 304 Pages
Language: English
Publication Name: Business-To-Business Advertising : a Marketing Management Approach
Publisher: McGraw-Hill Companies, T.H.E.
Publication Year: 1991
Subject: Marketing / Industrial, Advertising & Promotion
Item Height: 1 in
Item Weight: 28 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Steven Hartley, Charles H. Patti, Susan L. Kennedy
Item Length: 9.5 in
Item Width: 7.7 in
Format: Hardcover
