Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Communicating Causes: Strategic Public Relations For The Non-Profit SectorISBN13:9780815394006ISBN10:0815394004Author:Garsten, Nicky (Editor), Bruce, Ian (Editor)Description:Non-Profit Organizations (Npos) Across The World Are Facing Criticism Alongside Approbation In Order For Npos To Effectively Support Their Causes, They Require Public Trust The Editors Of This Book Have Persuaded Pr Experts From The Uk And Around The World, From A Variety Of Pr Specialisms Operating Across Different Organizational Forms, To Share Their Knowledge And Experience These Contributions Are Scaffolded With Authoritative Academic And Practical Advice, As Well As Solutions The Book Starts With Foundations That Underpin Communications For Causes These Include Arguments That Support The Importance Of Non-Profits In Civil Society; Lessons In Corporate Governance; And A New Approach To Issues Management Pr Planning Subjects Tailored, Or Specific, To The Sector Include: Strategic Global Communications Planning, Agile Digital Communications; Branding Internal Communications And The Securing Of Meaningful Outcomes Corporate Partnerships Are Examined With A New 'Fit To Partner Test' And Consideration Of The Mandated Corporate Social Responsibility (Csr) In India, Corporate Volunteering In Brazil, And Csr In South Africa Relations Between Governments And Non-Profits Are Also Considered, Both Generally And With A Particular Focus On China Communicating Causes Looks At Effective Strategy And Practice Of Pr In The Modern Non-Profit Including Forewords By Both John Grounds And Jon Snow, The Expert Perspectives Offered In This Book Provide Valuable Support To Current And Future Communicators Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2018-06-08Weight:0 lbsDimensions:Number of Pages:290Language:English
Price: 184.51 USD
Location: USA
End Time: 2024-11-22T05:49:19.000Z
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Book Title: Communicating Causes: Strategic Public Relations For The Non...
Number of Pages: 314 Pages
Language: English
Publication Name: Communicating Causes
Publisher: Routledge
Publication Year: 2018
Subject: Ngos (Non-Governmental Organizations), Finance / General, General
Item Weight: 26.1 Oz
Type: Textbook
Item Length: 9.2 in
Author: Ian Bruce
Subject Area: Political Science, Référence, Business & Economics
Item Width: 6.2 in
Format: Hardcover
