Description: Dedication, Contributor Bios, Foreword by Jon Snow, Foreword by John Grounds, Introducing Communicating Causes: Strategic Public Relations for the Non-Profit Sector, Nicky Garsten and Ian Bruce, PART ONE, Civil Society, Governance and Issues, Chapter 1 Non-Profit PR as the Voice of Civil Society? Brian Lamb, Chapter 2 Governance in the Non-Profit Sector: The Role of Trustees in Reputation Management, Elizabeth Chamberlain and Stuart Etherington, Chapter 3 Non-profit Issues Management: A New Approach to Resist the Label of `Risk¿, Michaela O¿Brien, PART TWO, Communicating To Build Trust, Chapter 4 Beyond clicks for causes: enabling agile digital communication, Ann Longley and Tove Nordström, Chapter 5 The Emergence and Growth of Strategic Partnerships between NGOs and Corporates: Balancing Risks and Leveraging Communications, Kevin Read and Caroline Diehl, Chapter 6 Marketing and Brand: Enhancing Trusted Recognition, Ian Bruce, Colin Byrne and Hannah Myers, Chapter 7 Strategic Illustrations of NFP Success? An Exploration into the Evolution, Purposes and Ethics of Case Studies, Nicky Garsten, Kevin Read and Mazia Yassim, Chapter 8 Internal Communication: Planning An Essential Element of Non-profit PR, Liam FitzPatrick, Chapter 9 PR Measurement in the Non-Profit Sector: Making a difference in the world ¿ and proving it, Orla Graham, PART THREE, PR in the Broader Non-profit Sector, Chapter 10 PR for Housing Associations: The Challenges of Accommodating Profit for Purpose, Patrick Law, Chapter 11 Trade Union PR: The Working Voice, Nigel Stanley, Chapter 12 Social Enterprise PR: Doing Business Whilst Doing Good, Tove Nordström, PART FOUR, Around the World: Global and National Non-Profit Communications, Chapter 13 INGO Communications: Global Strategic Planning, Joe Barrell, Chapter 14 Non-Profit PR in India, Prema Sagar, Rama Iyer and Nupur Chaturvedi, Chapter 15 NGO Communications in a One-Party State: The Context and Characteristics of Non-profit Advocacy Communications in China, David Horton Smith, Sean Lang and Nicky Garsten, Chapter 16 Public Relations in the South African NPO sector: Partnerships for Social Change, Rene Benecke and Lida Holzhausen, Chapter 17 The Rise of Volunteering In Brazil: New Perspectives, Partnerships and Paradigms, Tato Carbonaro, Natália Tamura and Paulo Nassar, Index.
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EAN: 9780815394013
UPC: 9780815394013
ISBN: 9780815394013
MPN: N/A
Book Title: Communicating Causes: Strategic Public Relations f
Item Length: 23.1 cm
Number of Pages: 290 Pages
Language: English
Publication Name: Communicating Causes: Strategic Public Relations for the Non-Profit Sector
Publisher: Taylor & Francis Inc
Publication Year: 2018
Subject: Marketing
Item Height: 234 mm
Item Weight: 454 g
Type: Textbook
Author: Ian Bruce, Nicky Garsten
Subject Area: Constitutional Law
Item Width: 156 mm
Format: Paperback
