Description: Communication in Responsible Business : Strategies, Concepts, and Cases, Paperback by Conaway, Roger N.; Laasch, Oliver, ISBN 1606493248, ISBN-13 9781606493243, Brand New, Free shipping in the US Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and crisis communication, vision, mission statements and codes, and web-based stakeholder communication. You will find hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts into solutions for dayto- day business realities.
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Book Title: Communication in Responsible Business : Strategies, Concepts, and
Publisher: Business Expert Press
Publication Year: 2012
Subject: Marketing / General, Business Communication / General, Structural Adjustment, Business Ethics
Number of Pages: 185 Pages
Language: English
Publication Name: Communication in Responsible Business : Strategies, concepts, and Cases
Type: Textbook
Author: Roger N. Conaway, Oliver Laasch
Subject Area: Business & Economics
Format: Trade Paperback
