Constructing the Persuasive Portfolio: The Only Primer You'll Ever Need by Marga

Description: Constructing the Persuasive Portfolio by Margaret Fletcher Constructing the Persuasive Portfolio provides a much-needed detailed focus to the art of designing a compelling and effective architectural portfolio. While no design process is truly linear, Fletchers categorization of the complex architectural portfolio design process into achievable segments creates a straightforward and understandable step-by-step method. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout.You will learn how to:-Identify your readership-Collect, document, and catalog your work-Organize your portfolio-Visually structure your portfolio-Design your layout-Manage both printed and digital portfolio formatsAs your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need! Author Biography Margaret Fletcher is an assistant professor of architecture in the College of Architecture, Design and Construction at Auburn University in Auburn, Alabama, USA. Table of Contents Introduction. 1. The Work Before the Work 2. Designing the Portfolio Systems 3. Designing the Graphic Layout 4. Determining Portfolio Format 5. Case Studies Index. Acknowledgments. Illustration Credits Review "Margaret Fletchers Constructing the Persuasive Portfolio is a truly impressive and comprehensive guide and checklist. This book takes you through the full process of creating portfolios – from the early planning, strategies, initiation and concept development to content, design and production. The fulsome detail and demonstrable examples make this an indispensable tool."Nigel Smith, Creative Director, KerrSmith Design"First impressions count, especially when the designer isnt there to do the talking! A persuasive portfolio can win a competition, gain admission to a school, or garner support for a project. Margaret Fletcher provides a valuable, thoughtful, and well-designed framework for anyone who needs to present ideas visually in Constructing the Persuasive Portfolio. This book is a must-have for the bookshelves of designers and non-designers alike!" Brooke Hodge, Director of Architecture and Design, Palm Springs Art Museum, Palm Springs, California"Designers in the visual arts and architecture have the opportunity to present their work as unique individuals. A myriad of graphic design and presentation skills must be practiced and applied in order to prepare portfolios that successfully portray the attributes of each projects design intent. Margaret Fletchers Constructing the Persuasive Portfolio offers a comprehensive and easily accessible view into the creation of both print and digital versions of portfolio design. Students and professionals in many disciplines will benefit from its diagrammatic explanations and visually inspiring examples."Barbara Ambach, Associate Professor CT College of Architecture and Planning, University of Colorado Denver"In Constructing The Persuasive Portfolio Margaret Fletcher describes her extraordinary step-by-step process for designers to re-represent their ideas, experiences and ability to solve problems and inspire the imagination of others."Mack Scogin, Architect Review Quote "Margaret Fletchers Constructing the Persuasive Portfolio is a truly impressive and comprehensive guide and checklist. This book takes you through the full process of creating portfolios - from the early planning, strategies, initiation and concept development to content, design and production. The fulsome detail and demonstrable examples make this an indispensable tool." Nigel Smith, Creative Director, KerrSmith Design "First impressions count, especially when the designer isnt there to do the talking! A persuasive portfolio can win a competition, gain admission to a school, or garner support for a project. Margaret Fletcher provides a valuable, thoughtful, and well-designed framework for anyone who needs to present ideas visually in Constructing the Persuasive Portfolio . This book is a must-have for the bookshelves of designers and non-designers alike!" Brooke Hodge, Director of Architecture and Design, Palm Springs Art Museum, Palm Springs, California "Designers in the visual arts and architecture have the opportunity to present their work as unique individuals. A myriad of graphic design and presentation skills must be practiced and applied in order to prepare portfolios that successfully portray the attributes of each projects design intent. Margaret Fletchers Constructing the Persuasive Portfoliooffers a comprehensive and easily accessible view into the creation of both print and digital versions of portfolio design. Students and professionals in many disciplines will benefit from its diagrammatic explanations and visually inspiring examples." Barbara Ambach, Associate Professor CT College of Architecture and Planning, University of Colorado Denver "In Constructing The Persuasive Portfolio Margaret Fletcher describes her extraordinary step-by-step process for designers tore-represent their ideas, experiences and ability to solve problems and inspire the imagination of others." Mack Scogin, Architect Brooke Hodge, Director of Architecture and Design, Palm Springs Art Museum, Palm Springs, California "Designers in the visual arts and architecture have the opportunity to present their work as unique individuals. A myriad of graphic design and presentation skills must be practiced and applied in order to prepare portfolios that successfully portray the attributes of each projects design intent. Margaret Fletchers Constructing the Persuasive Portfoliooffers a comprehensive and easily accessible view into the creation of both print and digital versions of portfolio design. Students and professionals in many disciplines will benefit from its diagrammatic explanations and visually inspiring examples." Barbara Ambach, Associate Professor CT College of Architecture and Planning, University of Colorado Denver "In Constructing The Persuasive Portfolio Margaret Fletcher describes her extraordinary step-by-step process for designers tore-represent their ideas, experiences and ability to solve problems and inspire the imagination of others." Mack Scogin, Architect t;/STRONG> "In Constructing The Persuasive Portfolio Margaret Fletcher describes her extraordinary step-by-step process for designers tore-represent their ideas, experiences and ability to solve problems and inspire the imagination of others." Mack Scogin, Architect Details ISBN1138860964 Author Margaret Fletcher Publisher Taylor & Francis Ltd ISBN-10 1138860964 ISBN-13 9781138860964 Format Hardcover Imprint Routledge Place of Publication London Country of Publication United Kingdom Year 2016 DEWEY 720.23 Short Title CONSTRUCTING THE PERSUASIVE PO Language English Media Book Affiliation Auburn University, Auburn, Alabama, USA Pages 248 Illustrations 50 Line drawings, color; 419 Halftones, color; 469 Illustrations, color Publication Date 2016-09-08 AU Release Date 2016-09-08 NZ Release Date 2016-09-08 UK Release Date 2016-09-08 Subtitle The Only Primer Youll Ever Need Alternative 9781138860971 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:139894970;

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