Contemporary Advertising 14th Ed.2013 The McGraw-Hill Companies, Inc. GOOD

Description: Contemporary Advertising 14th Ed.2013 The McGraw-Hill Companies, Inc. GOOD. Condition is "Good". Shipped with USPS Priority Mail. This copy of Contemporary Advertising & Integrated Marketing Communications was published in 2013 by McGraw-Hill Companies, Inc. It is an International Edition/Fourteenth Edition, and includes summaries, important terms, review questions, AdForum exercises, and hands-on activities at the end of each chapter. There are three indexes in the back of the book: one for names, one for companies, and one for subjects. For more detailed information on this individual title, please scroll below! =) Contemporary Advertising & Integrated Marketing CommunicationsISBN: 9780071318389Publication: The McGraw-Hill Companies, Inc., 2013Edition: Fourteenth Edition/McGraw-Hill International EditionType: Large TextbookCondition: GOOD- This textbook is in GOOD condition with some light scratches on the front and back covers. the corners of the covers are curling up slightly from use, and there a few faded light marks on the bottom of the cover in the back. Overall, this is a nice copy with nice tight binding, all pages intact, and clean and readable text. The pages are clean with no highlighting or notes. Nice lightly used copy. Book Summary: "This book is intended for courses in Advertising and Integrated Marketing Communication. The course is taken by students in liberal arts, journalism, mass communication, and business programs. However, due to its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also widely used in university extension courses, and courses on advertising management. The wealth of award-winning advertisements also makes it a resource guide to the best work in the field for students in art and graphic design courses. " (summary from Amazon.com)

Price: 33.76 USD

Location: Bismarck, Arkansas

End Time: 2024-11-05T22:19:10.000Z

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