Description: Content and Copywriting : The Complete Toolkit for Strategic Marketing, Paperback by Berman, Margo, ISBN 1119866502, ISBN-13 9781119866503, Brand New, Free shipping in the US "With the shift from copywriting and public relations writing to content writing, writers in all communications fields must learn new ways to reach their audiences. Messaging has moved from brand-centric selling to information-to-consumer storytelling. Marketers in all positions often must know both kinds of delivery: content writing and copywriting. What was once under the domain of ad agency media planners is now in the hands of many writers, who often handle scheduling and calendaring. What was once just social media has morphed into cross-disciplinary delivery that includes shareable and shoppable content. Today more than ever, communicators need to master myriad formats and storytelling templates. This comprehensively updated new text will include lists that compare the differences between content writers and copywriters to clarify terminology, as well as infographics and content-writing templates or examples. It will provide a thorough overview of and introduction to writing strategic copy and creating content in order to reach any kind of audience across a multitude of different platforms"--
Price: 46.7 USD
Location: Jessup, Maryland
End Time: 2024-11-08T17:45:41.000Z
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All returns accepted: Returns Accepted
Item must be returned within: 14 Days
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Book Title: Content and Copywriting : The Complete Toolkit for Strategic Mark
Number of Pages: 544 Pages
Language: English
Publication Name: Content and Copywriting : the Complete Toolkit for Strategic Marketing
Publisher: Wiley & Sons, Incorporated, John
Subject: E-Commerce / Internet Marketing, Commerce, Advertising & Promotion
Publication Year: 2024
Item Height: 1.1 in
Item Weight: 34.5 Oz
Type: Textbook
Author: Margo Berman
Subject Area: Business & Economics
Item Length: 9.5 in
Item Width: 6.5 in
Format: Trade Paperback
