Description: Convergence CultureWhere Old and New Media Collide Author(s): Henry Jenkins Format: Hardback Publisher: New York University Press, United States Imprint: New York University Press ISBN-13: 9780814742815, 978-0814742815 Synopsis Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award 2007 Choice Outstanding Academic Title A classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America?s most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show?s secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media [url] argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.
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Book Title: Convergence Culture
Number of Pages: 368 Pages
Language: English
Publication Name: Convergence Culture: Where Old and New Media Collide
Publisher: New York University Press
Publication Year: 2006
Item Height: 229 mm
Item Weight: 567 g
Type: Textbook
Author: Henry Jenkins
Subject Area: Clinical Psychology
Item Width: 152 mm
Format: Hardcover
