Description: Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive.Understanding how to use data to build and tell stories is an increasingly important part of the modern-day marketers' toolkit. Stories centered on robust evidence and credible data can withstand challenges, provide meaning, offer insight and engage audiences.This book is designed to plug the data storytelling skills gap and enable marketing professionals to cut through the data overload, join the data dots and create engaging narratives and content. Regardless of whether you're a data expert, data anxious or a data sceptic, this book will give you the tools to help you to communicate more effectively with your customers and your stakeholders.Written by expert trainer Caroline Florence, this book outlines how to build robust and compelling data stories. Drawing on her client work with companies such as Toyota, Lactalis, News UK, Mars Petcare and AXA, plus contributions from experts across data, insights, marketing and customer experience, this book provides a practical roadmap to increase your influence with data storytelling.
Price: 36 USD
Location: Madison, Wisconsin
End Time: 2024-10-29T20:55:43.000Z
Shipping Cost: 4 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Subject Area: Business & Economics
Book Title: Data Storytelling in Marketing : How to Tell Persuasive Stories T
Publication Name: Data Storytelling in Marketing: How to Tell Persuasive Stories Th
Publisher: Kogan Page, The Limited
Item Length: 9.2 in
Subject: Marketing / General, E-Commerce / Internet Marketing, Commerce, Strategic Planning
Publication Year: 2024
Type: Textbook
Format: Trade Paperback
Language: English
Item Height: 0.9 in
Author: Caroline Florence
Item Weight: 15.9 Oz
Item Width: 6.1 in
Number of Pages: 269 Pages
