Description: About this Item The item is a book Hardback The Author Name is Denise Lee Yohn The Title is What Great Brands Do : The Seven Brand-Building Principles that Separate the Best from the Rest Condition New Other Comments Pages Count - 274. Binding type - Hardcover. Content Language - English Category - BUSINESS & ECONOMICS / Marketing / General Product Description - Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. * Reveals the seven key principles that the world's best brands consistently implement * Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands * Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 166167152
Price: 41.89 USD
Location: US
End Time: 2024-12-10T18:12:34.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / Marketing / General
Brand: John Wiley & Sons Inc
Weight: 0.54
Style: NA
Title: What Great Brands Do The Seven Brand-Building Principles that S
Release Title: What Great Brands Do The Seven Brand-Building Principles that S
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: What Great Brands Do The Seven Brand-Building Principles that
Colour: NA
Material: NA
Department: NA
Movie/TV Title: What Great Brands Do The Seven Brand-Building Principles that
UPC: 9781118611258
EAN: 9781118611258
ISBN: 9781118611258
Binding Type: Hardcover
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 272 Pages
Publication Name: What Great Brands Do : the Seven Brand-Building Principles That Separate the Best from the Rest
Language: English
Publisher: Wiley & Sons, Incorporated, John
Subject: Marketing / General, Consumer Guides
Publication Year: 2014
Item Height: 1 in
Item Weight: 16.8 Oz
Type: Not Available
Item Length: 9.1 in
Subject Area: Référence, Business & Economics
Author: Denise Lee Yohn
Item Width: 6.3 in
Format: Hardcover
