Description: Further DetailsTitle: Meaning-Making and Political Campaign AdvertisingCondition: NewSubtitle: A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual FigurativityISBN-10: 3110709066EAN: 9783110709063ISBN: 9783110709063Publisher: De GruyterFormat: PaperbackRelease Date: 07/06/2020Description: Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect. Language: EnglishCountry/Region of Manufacture: DEItem Height: 230mmItem Length: 155mmItem Weight: 538gAuthor: Dorothea HorstGenre: Society & CultureTopic: Literary Criticism, Law & PoliticsBook Series: Cinepoetics – English editionRelease Year: 2020 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Meaning-Making and Political Campaign Advertising
Title: Meaning-Making and Political Campaign Advertising
Subtitle: A Cognitive-Linguistic and Film-Analytical Perspective on Audiovi
ISBN-10: 3110709066
EAN: 9783110709063
ISBN: 9783110709063
Release Date: 07/06/2020
Release Year: 2020
Country/Region of Manufacture: DE
Item Height: 230mm
Genre: Society & Culture
Topic: Law & Politics
Number of Pages: 255 Pages
Language: English
Publication Name: Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity
Publisher: DE Gruyter Gmbh, Walter
Publication Year: 2020
Subject: Media Studies, Semiotics & Theory, Linguistics / General
Item Weight: 19 Oz
Type: Textbook
Item Length: 9.1 in
Subject Area: Literary Criticism, Social Science, Language Arts & Disciplines
Author: Dorothea Horst
Series: Cinepoetics-English Edition Ser.
Item Width: 6.1 in
Format: Trade Paperback
