Description: About this Item The item is a book Paperback The Author Name is Dr Christine Bailey The Title is Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing Condition New Other Comments Pages Count - 250. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Consumer Behavior Product Description - In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. Customer Insight Strategies outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size. Customer Insight Strategies shows precisely how customer insights can be used to build a mission with purpose. It discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 165515482
Price: 41.47 USD
Location: US
End Time: 2024-11-10T15:52:42.000Z
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS ECONOMICS / Marketing / Research
Brand: Kogan Page Ltd
Weight: 0.36
Style: NA
Title: Customer Insight Strategies How to Understand Your Audience and
Release Title: Customer Insight Strategies How to Understand Your Audience and
Record Grading: New
Sleeve Grading: New
Platform: NA
Size: NA
Film/TV Title: Customer Insight Strategies How to Understand Your Audience an
Colour: NA
Material: NA
Department: NA
Movie/TV Title: Customer Insight Strategies How to Understand Your Audience an
UPC: 9781789662504
EAN: 9781789662504
ISBN: 9781789662504
Binding Type: Perfect
Main Stone: NA
Metal Purity: NA
Metal: NA
Connectivity: NA
Model: NA
Number of Pages: 248 Pages
Language: English
Publication Name: Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Publisher: Kogan Page, The Limited
Subject: Marketing / General, Consumer Behavior, Commerce, Marketing / Research
Publication Year: 2020
Item Height: 0.6 in
Item Weight: 13.6 Oz
Type: Textbook
Author: Christine Bailey
Item Length: 9.2 in
Subject Area: Business & Economics
Item Width: 6.2 in
Format: Trade Paperback
