Edd C. Applegate - Strategic Copywriting How to Create Effective Adv

Description: About this Item The item is a book Paperback The Author Name is Edd C. Applegate The Title is Strategic Copywriting : How to Create Effective Advertising Condition New Other Comments Edition Number - 0002. Edition_description - Second Edition. Pages Count - 310. Binding type - Perfect. Content Language - English Category - BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / E-Commerce / Digital Marketing Audience Age - 20 - UP years Audience Grade Level - College Junior - Post Graduate Product Description - When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising-whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms-are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works-or not-and why. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 555z iHaveit SKU ID 163075935

Price: 67.34 GBP

Location: GB

End Time: 2024-11-13T21:58:32.000Z

Shipping Cost: 23.99 GBP