Description: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces, Paperback by Viswanathan, Madhubalan; Gajendiran, S.; Venkatesan, R., ISBN 9048174422, ISBN-13 9789048174423, Brand New, Free shipping in the US This book is the result of several years of research, curriculum development, and testing of a consumer and entrepreneurial literacy educational program for l- literate, low-income adults in India. Whereas there has been considerable att- tion on micro nancing in recent decades, we describe an educational program that focuses on enabling generic skills about the marketplace and complements these important efforts. We conducted research aimed at understanding lives and m- ketplaces in subsistence contexts in urban and rural parts of a state in South India. We used the research as a basis for developing a consumer and entrepreneurial literacy educational program. This program uses the “know-why” or an und- standing of marketplaces as a basis for the know-how of being an informed buyer or seller. Despite the dif culties with abstract thinking that low-literate indivi- als experience, we enable deeper understanding of marketplaces by leveraging the social skills that participants bring to the program and relating educational content back to their lived experiences. Such understanding can enable individuals to embark on a path to lifelong learning. A detailed explanation of the evolution of this work follows.
Price: 125.43 USD
Location: Jessup, Maryland
End Time: 2024-12-25T00:10:53.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Enabling Consumer and Entrepreneurial Literacy in Subsistence Mar
Number of Pages: Xxiv, 223 Pages
Publication Name: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
Language: English
Publisher: Springer Netherlands
Publication Year: 2013
Subject: Personal & Practical Guides, Marketing / General, Consumer Guides, Administration / General, Consumer Behavior, General, Literacy
Type: Textbook
Item Weight: 16 Oz
Subject Area: Référence, Language Arts & Disciplines, Education, Business & Economics
Item Length: 9.3 in
Author: R. Venkatesan, S. Gajendiran, Madhubalan Viswanathan
Series: Education in the Asia-Pacific Region: Issues, Concerns and Prospects Ser.
Item Width: 6.1 in
Format: Trade Paperback
