Entrepreneurial Marketing : A Blueprint for Customer Engagement by Beth L....

Description: Entrepreneurial Marketing : A Blueprint for Customer Engagement by Beth L....Condition of textbook is Authentic, Good with minimal wear to covers. Clean Pages, no marks or writing Ships Secure USPS Ground for Free 1 day Shipping Entrepreneurial Marketing offers a cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, this book helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Packed with practical tools, examples, and worksheets, the text allows students to immediately apply what they learn to their new venture idea.

Price: 70 USD

Location: West Chester, Pennsylvania

End Time: 2024-11-27T20:24:25.000Z

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All returns accepted: ReturnsNotAccepted

Number of Pages: 376 Pages

Language: English

Publication Name: Entrepreneurial Marketing : a Blueprint for Customer Engagement

Publisher: SAGE Publications, Incorporated

Subject: Marketing / General, Customer Relations, E-Commerce / Internet Marketing, Small Business

Publication Year: 2020

Item Height: 0.6 in

Item Weight: 22 Oz

Type: Textbook

Item Length: 9.1 in

Author: Beth L. Goldstein

Subject Area: Business & Economics

Item Width: 7.4 in

Format: Trade Paperback