Entrepreneurial Marketing : A Blueprint for Customer Engagement, Paperback by...

Description: Entrepreneurial Marketing : A Blueprint for Customer Engagement, Paperback by Goldstein, Beth, ISBN 1544320434, ISBN-13 9781544320434, Like New Used, Free shipping in the US "Entrepreneurial Marketing offers cutting-edge perspective on how to create a customer-centric, multi-channel marketing program. Emphasizing the role of entrepreneurial marketing in the value-creation process, Entrepreneurial Marketing helps students learn how to view the customer engagement experience through the eyes of their target market to effectively build a sustainable brand. Key features include: models and frameworks that can be applied to real-world marketing challenges, a unique chapter on Doing Well and Doing Good exploring the nuances of marketing for non-profit organizations and social enterprises, an entire chapter dedicated to Online Marketing Channels so students can avoid common pitfalls of using social media for brand engagement, and more"--

Price: 120.81 USD

Location: Jessup, Maryland

End Time: 2024-11-02T20:15:55.000Z

Shipping Cost: 0 USD

Product Images

Item Specifics

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 14 Days

Refund will be given as: Money Back

Return policy details:

Book Title: Entrepreneurial Marketing : A Blueprint for Customer Engagement

Number of Pages: 376 Pages

Publication Name: Entrepreneurial Marketing : a Blueprint for Customer Engagement

Language: English

Publisher: SAGE Publications, Incorporated

Publication Year: 2020

Subject: Marketing / General, Customer Relations, E-Commerce / Internet Marketing, Small Business

Item Height: 0.6 in

Type: Textbook

Item Weight: 22 Oz

Author: Beth L. Goldstein

Item Length: 9.1 in

Subject Area: Business & Economics

Item Width: 7.4 in

Format: Trade Paperback