Description: Essentials of Marketing Research by Barry J. Babin (2018, Trade Paperback)Condition of textbook is Authentic, Good with minimal wear to covers. Clean Pages, no marks or writing Ships Secure USPS Ground for Free 1 day ShippingPRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
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Number of Pages: Xxii, 490 Pages
Publication Name: Essentials of Marketing Research
Language: English
Publisher: Cengage Learning
Subject: Marketing / General, Marketing / Research
Publication Year: 2018
Item Height: 10.9 in
Type: Textbook
Item Weight: 37.6 Oz
Author: Barry J. Babin
Item Length: 1.1 in
Subject Area: Business & Economics
Item Width: 8.5 in
Format: Trade Paperback
