Events Exposed: Managing and Designing Special Events by Lena Malouf (English) H

Description: FREE SHIPPING UK WIDE Events Exposed by Lena Malouf From business essentials to design inspiration, the secrets to events industry success Author Lena Malouf is a renowned expert in the special events industry. FORMAT Hardcover LANGUAGE English CONDITION Brand New Publisher Description Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. This book will feature straightforward advice on operating a successful special events business, gleaned from Maloufs 40+ years in the event planning industry. The book will include guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more. And beyond the business components, the book will also include a section on designing successful events, including tabletop, ceiling, and wall decor, while a chapter on developing thematic concepts will illustrate how an event planner can successfully bring a theme to life. With full-color photos in two 8-page inserts and practical checklists throughout, this will be a must-have reference for industry professionals, special events students, and aspiring event planning professionals everywhere. Back Cover Award-winning event planner Lena Malouf shares the secrets of managing successful special events--from business essentials to design inspiration Events Exposed offers straightforward advice on operating a successful event planning business, gleaned from Lena Maloufs more than 45 years in the industry. With expert guidance on identifying potential clients, developing strategies and proposals, setting budgets, coordinating with contractors, and much more, it covers virtually everything the modern special events professional needs to succeed. In addition to the business side of event planning, Events Exposed includes an entire section focused on event design, including tabletop, ceiling, and wall d Flap Award-winning event planner Lena Malouf shares the secrets of managing successful special events--from business essentials to design inspiration Events Exposed offers straightforward advice on operating a successful event planning business, gleaned from Lena Maloufs more than 45 years in the industry. With expert guidance on identifying potential clients, developing strategies and proposals, setting budgets, coordinating with contractors, and much more, it covers virtually everything the modern special events professional needs to succeed. In addition to the business side of event planning, Events Exposed includes an entire section focused on event design, including tabletop, ceiling, and wall d Author Biography Lena Malouf (CSEP, AIFD) was recognized in 2010 with the event industrys highest honor, the prestigious Lifetime Achievement Award from The Special Event organization, for her contribution of excellence to the international events industry. Malouf was the founding president of the Australian Chapter of the International Special Events Society (ISES) and later served as the international president of this global organization. Her illustrious career began in commercial floristry and later branched out into event management and design. Malouf has planned events for countless celebrity, royal, and corporate clients, and continues to travel worldwide to share her knowledge and expertise through university lectures, dynamic stage presentations, event company consultancy, and mentoring aspiring business owners. Table of Contents Foreword by Lisa Hurley, Editor at Special Events Magazine ix Preface xi Acknowledgments xv PART ONE: All About BUSINESS Point 1 You and the Events Business 3 Point 2 Develop Your Strategy 9 Point 3 Meet the Client 15 Point 4 Build the Business 21 Point 5 Venue Essentials 35 Point 6 Manage the Money 71 Point 7 Present the Proposal 87 Point 8 The Event Cabinet 101 PART TWO: All About DESIGN Point 9 Tabletops and Other Décor Props 125 Point 10 Creative Event Concepts 149 Point 11 Burst into Weddings 195 Appendix: Understanding Our Clients and Staff Better: Four Behavioral Styles 213 Select Resources 223 Index 229 Long Description Award-winning event planner Lena Malouf shares the secrets of managing successful special events from business essentials to design inspiration Events Exposed offers straightforward advice on operating a successful event planning business, gleaned from Lena Maloufs more than 45 years in the industry. With expert guidance on identifying potential clients, developing strategies and proposals, setting budgets, coordinating with contractors, and much more, it covers virtually everything the modern special events professional needs to succeed. In addition to the business side of event planning, Events Exposed includes an entire section focused on event design, including tabletop, ceiling, and wall dcor, as well as thematic concepts and creative ways to bring those themes to life. With beautiful full-color photos and expert insight on both the management and creative sides of event planning, this is the ideal reference for aspiring and working industry professionals. Details ISBN0470904089 ISBN-10 0470904089 ISBN-13 9780470904084 Format Hardcover Media Book Short Title EVENTS EXPOSED Language English Illustrations Illustrations, maps Edition 1st DEWEY 394.2068 Subtitle Managing and Designing Special Events UK Release Date 2012-01-20 Year 2012 Publication Date 2012-01-20 NZ Release Date 2012-01-20 US Release Date 2012-01-20 Author Lena Malouf Publisher John Wiley & Sons Inc Imprint John Wiley & Sons Inc Place of Publication New York Country of Publication United States Audience Tertiary & Higher Education Pages 256 AU Release Date 2011-12-15 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. 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End Time: 2025-01-02T12:26:43.000Z

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