Description: Experiential Marketing : A Practical Guide to Interactive Brand Experiences, Paperback by Smilansky, Shirra, ISBN 0749480963, ISBN-13 9780749480967, Brand New, Free shipping in the US This guide to experiential marketing is for students and practitioners in marketing, media, communication, and event planning. It offers a step-by-step plan for using all marketing and communication media to create immersive experiences that facilitate brand engagement and brand experiences in consumers. Th offers chapter summaries, bullets, summary charts, and b&w graphics. This second edition contains four new chapters on experiences, artificial intelligence, the experience economy, and pop-up retailing. A companion web site offers an additional chapter on outsourcing versus in-house. Annotation ©2018 Ringgold, Inc., Portland, OR ()
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Book Title: Experiential Marketing : A Practical Guide to Interactive Brand E
Number of Pages: 320 Pages
Publication Name: Experiential Marketing : a Practical Guide to Interactive Brand Experiences
Language: English
Publisher: Kogan Page, The Limited
Publication Year: 2017
Subject: Marketing / General, Consumer Behavior, Public Relations
Item Height: 0.7 in
Item Weight: 17.5 Oz
Type: Textbook
Item Length: 9.2 in
Author: Shirra Smilansky
Subject Area: Business & Economics
Item Width: 6.2 in
Format: Trade Paperback
