Description: Green Consumerism Perspectives Sustainability and Behavior - HARDCOVER Very Small Marking near the spine. All Pages inside are like new no writing or marks - Please see all Images This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more * Free Shipping in the United States.* Item will ship USPS Media Mail.* International shipping rate will be calculated based on buyers location. Buyer is also responsible for any duties, taxes and fees.* Free returns accepted, however, new with tag/sealed items, must be returned as such with all original tags/sealed attached to the item/garment.* Contact me if you have any questions. Thanks!
Price: 24.01 USD
Location: Helotes, Texas
End Time: 2024-11-23T15:46:57.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Seller
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Subject Area: Consumerism
Book title: Green Consumerism: Perspectives, Sustainability, and Be
Subject: Sustainability
Item Length: 9.4in.
Item Height: 0.9in.
Item Width: 6.5in.
Author: Punita Duhan
Publication Name: Green Consumerism : Perspectives Sustainability and Behavior
Format: Hardcover
Language: English
Publisher: Apple Academic Press, Incorporated
Publication Year: 2018
Type: Textbook
Item Weight: 24.9 Oz
Number of Pages: 380 Pages
