Holistic Website Planning: Positioning your website at the centre of your digita

Description: Holistic Website Planning by Andrew Armitage Holistic website planning means taking the time to consider people, process and your environment to plan and build your website – and make your next redesign your last. FORMAT Paperback CONDITION Brand New Publisher Description Relaunching websites every couple of years is costly, disruptive and unsustainable. Holistic website planning means taking the time to consider people, process and your environment to plan and build your website – and even make your next redesign your last.This practical guide outlines the 8-step process for planning a website that is fit for purpose, and ready to scale up as your company grows. Read this book and learn:How to identify your requirements and streamline the process to build a successful websiteWhy people sit at the heart of your digital activityHow data-led decisions help to continually improve website performanceWhy building a long-term digital asset supports your business growthHow to write a detailed brief for an agency, freelancer or internal team Author Biography Andrew Armitage is the founder of award-winning digital agency A Digital. His skill and passion for spotting new opportunities to support business growth with design and technology has produced high-performing websites for international clients. Learn more at gothedistance.website. Table of Contents IntroductionWhy this book?Why Go the DISTANCE?Using this bookCompanion websitePART ONE: A New Website Project1 Why?Websites are still importantDo you really need a redesign?Digital goes beyond your websiteSummaryActions2 The Website BriefWhy the brief is so importantWorking with constraintsBudgeting for your websiteSummaryActionsPART TWO: Exploring The Distance3 DataTypes of dataWebsite analyticsPlatform analyticsExperience analyticsPerformance dataGoogle Search ConsoleSearch engine auditsInterviews, focus groups, polls and surveysSummaryActions4 Internal ProcessWebsites in digital transformationHow do internal processes influence websites?Introducing technology and automationWhat might you automate through your website?Implementing processesSummaryActions5 StrategyKnow your starting pointGoals, objectives, strategy and tacticsChoosing tacticsUsing the ABC of digital strategySummaryActions6 TechnologyYour technology stackChoosing your website technologyConsiderations for your website platformSummaryActions7 Actions And AudienceEstablishing an audienceConnecting with your audienceMapping the customer journeyDark patternsSummaryActions8 Normalising A Digital CultureSuccessful digital transformationWhat is culture?What is a digital culture?SummaryActions9 ContentHow to create great contentCopywriting for the webContent firstSummaryActions10 ExecutionWorking with an agency partnerSetting a timescaleCreating a specificationProject managementSummaryActionsPART THREE Going The DistanceIts Time To Go The DISTANCEBuild your digital cultureInvest in platforms and assetsEmpower peopleMake continual improvement the normWait, what about design?SummaryActionsFurther ResourcesAcknowledgementsThe Author Long Description Relaunching websites every couple of years is costly, disruptive and unsustainable. Holistic website planning means taking the time to consider people, process and your environment to plan and build your website - and even make your next redesign your last. This practical guide outlines the 8-step process for planning a website that is fit for purpose, and ready to scale up as your company grows. Read this book and learn: How to identify your requirements and streamline the process to build a successful website Why people sit at the heart of your digital activity How data-led decisions help to continually improve website performance Why building a long-term digital asset supports your business growth How to write a detailed brief for an agency, freelancer or internal team Details ISBN1781335745 Author Andrew Armitage Pages 272 Publisher Rethink Press Year 2021 ISBN-10 1781335745 ISBN-13 9781781335741 Format Paperback Imprint Rethink Press Place of Publication Gorleston Country of Publication United Kingdom Publication Date 2021-05-17 UK Release Date 2021-05-17 AU Release Date 2021-05-17 NZ Release Date 2021-05-17 Subtitle Positioning your website at the centre of your digital transformation DEWEY 006.76 Audience Professional & Vocational We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:132062557;

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