How Bad Do You Want It?: Mastering the Psychology of Mind Over Muscle by Matt Fi

Description: How Bad Do You Want It? by Matt Fitzgerald HOW BAD DO YOU WANT IT? revisits some of the most extraordinary moments from the history of endurance sports to show how mental strength allows some athletes to perform at a level way beyond their physical limits to will their body to do what was previously thought biologically impossible. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Drawing on cutting-edge scientific research How Bad Do You Want It? suggests concrete habits and tactics we can use to cultivate our own mental strength, whilst providing thrilling accounts of some of the most inspiring and astonishing feats in sporting history.In 2010 Sammy Wanjiru entered the Boston Marathon suffering from injuries to his knee and his lower back, a stomach virus that prevented him from training and a lifestyle that meant he spent more time in nightclubs than on the track. He shouldn t have even been able to finish the race, and at times he seemed as if he literally had nothing left to give, yet in an epic battle he crossed the finishing line first. How did he manage it? How Bad Do You Want It? describes a new psychobiological model of endurance performance connecting the mind, body and brain.Compelling accounts from triathlon, cycling, running, rowing and swimming are viewed through the lens of this model shedding new light on what science has to say about mental fortitude in sports. Featured athletes include: Sammy Wanjiru, Jenny Barringer, Greg LeMond, Willie Stewart, Cadel Evans, Joseph Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine Author Biography MATT FITZGERALD is a certified sports nutritionist and the author of numerous books on running, triathlon, nutrition, and weight loss. His most recent books are Racing Weight Cookbook, Racing Weight Quick Start Guide, RUN: The Mind-Body Method of Running by Feel, Racing Weight, and The Runner s Diary. Matt is a regular contributor to Competitor, Mens Fitness, Mens Health, Outside, Runners World, Bicycling, Running Times, Womens Running, and other sports and fitness publications. Fitzgerald is a featured coach on Training Peaks, Pear Sports, and Active.com. He is a certified sports nutritionist (CISSN) licensed by the International Society of Sports Nutrition. He lives and trains near San Francisco, California. Long Description Drawing on cutting-edge scientific research How Bad Do You Want It? suggests concrete habits and tactics we can use to cultivate our own mental strength, whilst providing thrilling accounts of some of the most inspiring and astonishing feats in sporting history. In 2010 Sammy Wanjiru entered the Boston Marathon suffering from injuries to his knee and his lower back, a stomach virus that prevented him from training and a lifestyle that meant he spent more time in nightclubs than on the track. He shouldn t have even been able to finish the race, and at times he seemed as if he literally had nothing left to give, yet in an epic battle he crossed the finishing line first. How did he manage it? How Bad Do You Want It? describes a new psychobiological model of endurance performance connecting the mind, body and brain. Compelling accounts from triathlon, cycling, running, rowing and swimming are viewed through the lens of this model shedding new light on what science has to say about mental fortitude in sports. Featured athletes include: Sammy Wanjiru, Jenny Barringer, Greg LeMond, Willie Stewart, Cadel Evans, Joseph Sullivan, Paula Newby-Fraser, Ryan Vail, Thomas Voeckler, Ned Overend, Steve Prefontaine Description for Sales People * A strong emphasis on the importance of psychology means that this book will appeal to sports fans and the endurance athlete community as well as readers fascinated by popular psychology and a scientific analysis of mental fortitude in sports * Matt Fitzgerald is a highly respected figure within the endurance sport world, and the book will receive significant review and media support on publication * Each of the sports featured has a dedicated and fast-growing constituency of fans, as well as specialist media, that wil be targeted for publicity * Drawing on cutting-edge scientific research it suggests habits and tactics that can be used to cultivate mental strength, whilst providing thrilling accounts of some of the most inspiring and astonishing feats in sporting history * Comparative titles A Life Without Limits: A World Champions Journey by Chrissie Wellington, 9781849017138, 12,443 copies sold Running with the Kenyans: Discovering the Secrets of the Fastest People by Adharanand Finn, 9780571274055, 14,018 Bounce: The Myth of Talent and the Power of Practice by Matthew Syed, 9780007350544, 87,950 copies sold Details ISBN1781315272 Author Matt Fitzgerald Year 2016 ISBN-10 1781315272 ISBN-13 9781781315279 Media Book Subtitle Mastering the Psychology of Mind Over Muscle Place of Publication London Country of Publication United Kingdom Format Paperback DEWEY 796 Pages 320 Short Title How Bad Do You Want It? Language English AU Release Date 2016-01-07 Audience General Publisher Quarto Publishing PLC Imprint Aurum NZ Release Date 2016-02-23 Publication Date 2016-01-07 UK Release Date 2016-01-07 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:96067665;

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