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How To Manage Your Global Reputation: A Guide To The Dynamics Of Internatio...

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:How To Manage Your Global Reputation: A Guide To The Dynamics Of International Public RelationsISBN13:9780814756799ISBN10:0814756794Author:Morley, Michael (Author)Description:Now Revised And Updated, This Contains New Chapters On How The Internet Is Destroying Hierarchies And Empowering Individuals, The Phenomenon Of The Celebrity Ceo, And The Effect Of Globalization On Pr Morley Includes Fresh Case Studies (Including The Firestone Tireford Explorer Controversy) To Illustrate Best And Worst Practices Of Management Of Global Reputation With Forty Years Of International Experience, Morley Draws Important Lessons For The Conduct Of Effective Public Relations Binding:Paperback, PaperbackPublisher:New York University PressPublication Date:2002-05-01Weight:0.93 lbsDimensions:0.56'' H x 9.2'' L x 6.32'' WNumber of Pages:228Language:English

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Location: USA

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How To Manage Your Global Reputation: A Guide To The Dynamics Of Internatio...

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Book Title: How To Manage Your Global Reputation: A Guide To The Dynamic...

Item Length: 9in

Item Height: 9in

Item Width: 6in

Author: Michael Morley

Publication Name: How to Manage Your Global Reputation : a Guide to the Dynamics of International Public Relations

Format: Trade Paperback

Language: English

Publisher: NY University Press

Publication Year: 2002

Type: Textbook

Item Weight: 15.2 Oz

Number of Pages: 228 Pages

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