Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:How To Manage Your Global Reputation: A Guide To The Dynamics Of International Public RelationsISBN13:9780814756799ISBN10:0814756794Author:Morley, Michael (Author)Description:Now Revised And Updated, This Contains New Chapters On How The Internet Is Destroying Hierarchies And Empowering Individuals, The Phenomenon Of The Celebrity Ceo, And The Effect Of Globalization On Pr Morley Includes Fresh Case Studies (Including The Firestone Tireford Explorer Controversy) To Illustrate Best And Worst Practices Of Management Of Global Reputation With Forty Years Of International Experience, Morley Draws Important Lessons For The Conduct Of Effective Public Relations Binding:Paperback, PaperbackPublisher:New York University PressPublication Date:2002-05-01Weight:0.93 lbsDimensions:0.56'' H x 9.2'' L x 6.32'' WNumber of Pages:228Language:English
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Book Title: How To Manage Your Global Reputation: A Guide To The Dynamic...
Item Length: 9in
Item Height: 9in
Item Width: 6in
Author: Michael Morley
Publication Name: How to Manage Your Global Reputation : a Guide to the Dynamics of International Public Relations
Format: Trade Paperback
Language: English
Publisher: NY University Press
Publication Year: 2002
Type: Textbook
Item Weight: 15.2 Oz
Number of Pages: 228 Pages