Description: Introducing Multimodality, Hardcover by Jewitt, Carey; Bezemer, Jeff; O'halloran, Kay, ISBN 0415639239, ISBN-13 9780415639231, Like New Used, Free shipping in the US This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. Th challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at and the Routledge Language and Communication Portal.
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Book Title: Introducing Multimodality
Number of Pages: 232 Pages
Language: English
Publication Name: Introducing Multimodality
Publisher: Taylor & Francis Group
Publication Year: 2016
Subject: Linguistics / Semantics, General, Linguistics / Psycholinguistics, Logic, Linguistics / General
Item Weight: 20.9 Oz
Type: Textbook
Item Length: 9.7 in
Author: Carey Jewitt, Kay O'halloran, Jeff Bezemer
Subject Area: Mathematics, Language Arts & Disciplines
Item Width: 6.9 in
Format: Hardcover