Know Your Customer: New Approaches to Understanding Customer Value

Description: Review "Focuses on helping managers develop information skills for understanding customers' perceptions of value." The Bookseller. From the Inside Flap To meet increasing competition and the increasing demands of customers, Woodruff and Gardial argue that businesses must redesign and improve information processes to help managers learn about customers and markets, and these processes must be linked to key customer value dimensions. Know Your Customer incorporates newer approaches to customer value measurement into an new, integrated information process called customer value determination, basing satisfaction measurement on the concept of value. Every step of customer value determination is discussed in depth, with guides to both qualitative and quantitative measurement techniques. The book also discusses applications of customer value determination to decisions across the entire organization, ranging from strategic to tactical. This book has never been used. The sign of wear are very little and are from shipment

Price: 29.25 USD

Location: Dumfries, Virginia

End Time: 2024-11-07T00:59:46.000Z

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Book Title: Know Your Customer:

Item Length: 8.5 in

Item Height: 0.8 in

Item Width: 5.6 in

Author: Sarah F. Gardial, Robert B. Woodruff

Publication Name: Know Your Customer : New Approaches to Understanding Customer Value and Satisfaction

Format: Trade Paperback

Language: English

Subject: Customer Relations, Sales & Selling / General

Publisher: Wiley & Sons, Incorporated, John

Publication Year: 1996

Series: Total Quality Management Ser.

Type: Textbook

Subject Area: Business & Economics

Item Weight: 15.1 Oz

Number of Pages: 360 Pages