Description: Localization in Translation by Miguel A. Jiménez-Crespo Localization in Translation presents a comprehensive overview of the main theoretical, practical and methodological issues related to localization: the technological, textual, communicative and cognitive process by which interactive digital texts are prepared to be used in contexts other than those of production. FORMAT Hardcover CONDITION Brand New Publisher Description Localization is everywhere in our digital world, from apps to websites or games. Our interconnected digital world functions in part thanks to invisible localization processes that allow global users to engage with all sorts of digital content and products. This textbook presents a comprehensive overview of the main theoretical, practical, and methodological issues related to localization, the technological, textual, communicative, and cognitive process by which interactive digital texts are prepared to be used in contexts other than those of production.Localization in Translation provides an interdisciplinary introduction to the main practical and theoretical issues involved in localizing software, web, video games, and apps. It discusses the many technological, cultural, linguistic, quality, economic, accessibility, and user-reception issues related to the different localization types. It also provides an updated overview of localization in an ever-changing technological landscape marked by advances in neural machine translation and AI. Each chapter includes a basic summary, key questions, a final section with discussion and assignments, as well as additional readings. Online resources with additional questions and assignments are included on the Routledge Translation Studies portal.This is the essential textbook for advanced undergraduates and graduates in translation studies and translation professionals engaged in localization practice. Author Biography Miguel A. Jiménez-Crespo is a Professor at the Department of Spanish and Portuguese, Rutgers University, NJ, USA, where he directs the graduate and undergraduate programs in Spanish English translation and interpreting. Table of Contents List of FiguresList of TablesAcknowledgementsList of AbbreviationsChapter 1 - IntroductionChapter 2 - Defining localization: Main ConceptsChapter 3 - Localization: minding the processChapter 4 - Quality in localizationChapter 5 - Culture in localizationChapter 6 - Localization and digital interaction: interactivity, multimodality, usability, and accessibilityChapter 7 - Localization: texts and digital genresChapter 8 - Software localizationChapter 9 - Web localizationChapter 10 - Video Game localizationChapter 11 - Mobile app localizationChapter 12 - Perspectives in localization: from MT to AIChapter 13 - Researching localizationBibliographyIndex Review Miguel Jiménez-Crespo has already established himself as the go-to expert for web localization, but with this new book, he offers insights into localization on a broader scale, taking in not only the web but also software, video games and apps. Whats more, he does not shy away from exploring the complex relationships between localization and pressing issues such as accessibility, sustainability, and generative large language models (LLMs). No other resource offers such a comprehensive and up-to-date investigation of the theory and practice of localization in all its forms, making this a must-read for translation students or professionals seeking to add localization work to their repertoire. - Lynne Bowker, University of Ottawa, CanadaThis book by Miguel Jiménez-Crespo updates and builds on his previous writings that have become standard resources on localization. Not only is this an in-depth and timely volume, the layout and format are ideal for a university module. The comprehensive overview, breadth of research cited, and novel content combine to make this a key reading on localization for novice and expert readers. - Joss Moorkens, Dublin City University, IrelandIn this book, Miguel Ángel Jiménez-Crespo unravels the concept of localization, masterfully exploring the nuances of adapting content for diverse media, be it software, websites, mobile apps, or video games. The author also provides insight into the latest developments in the field, such as Large Language Models (LLMs), Artificial Intelligence and Green Localization, and proposes future research avenues. Theoretical and practical insights, real-world examples, and expert tips make this a comprehensive companion for translation students and researchers, as well as novice and seasoned professionals in the realm of localization - Carme Mangiron, Universitat Autònoma de Barcelona, Spain Details ISBN1032375760 Author Miguel A. Jiménez-Crespo Publisher Taylor & Francis Ltd Series Routledge Introductions to Translation and Interpreting Year 2024 ISBN-13 9781032375762 Format Hardcover Imprint Routledge Place of Publication London Country of Publication United Kingdom Alternative 9781032357300 Illustrations 12 Tables, black and white; 31 Line drawings, black and white; 8 Halftones, black and white; 39 Illustrations, black and white Audience Tertiary & Higher Education DEWEY 418.020285 Publication Date 2024-05-31 UK Release Date 2024-05-31 Pages 322 ISBN-10 1032375760 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160027536;
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