Description: Further DetailsTitle: Marketing PlansCondition: NewSubtitle: Profitable Strategies in the Digital AgeEAN: 9781394177103ISBN: 9781394177103Publisher: John Wiley & Sons IncFormat: PaperbackRelease Date: 03/21/2024Description: The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planningMethods to create powerful, differentiated value propositionsTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profitsLessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.Language: EnglishCountry/Region of Manufacture: USItem Height: 244mmItem Length: 188mmItem Width: 33mmItem Weight: 1338gAuthor: Malcolm McDonald, Hugh Wilson, Dave ChaffeyGenre: Business & FinanceRelease Year: 2024 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Location: GU14 0GT
End Time: 2024-11-21T07:24:20.000Z
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Book Title: Marketing Plans
Title: Marketing Plans
Subtitle: Profitable Strategies in the Digital Age
EAN: 9781394177103
ISBN: 9781394177103
Release Date: 03/21/2024
Release Year: 2024
Country/Region of Manufacture: US
Genre: Business & Finance
Number of Pages: 656 Pages
Language: English
Publication Name: Marketing Plans : Profitable Strategies in the Digital Age
Publisher: Wiley & Sons, Incorporated, John
Subject: Marketing / General, Commerce
Item Height: 1.3 in
Publication Year: 2024
Type: Textbook
Item Weight: 47.3 Oz
Author: Malcolm McDonald, Hugh Wilson, Dave Chaffey
Subject Area: Business & Economics
Item Length: 9.6 in
Item Width: 7.4 in
Format: Trade Paperback
