Description: Market Response and Marketing Mix Models : Trends and Research Opportunities, Paperback by Bowman, Douglas; Gatignon, Hubert, ISBN 1601983549, ISBN-13 9781601983541, Like New Used, Free P&P in the UK Identifies research opportunities related to market response and marketing mix models falling under four broad areas: "new" or under-studied inputs and/or "richer" measures of inputs constructs; explicitly accounting for the process linking inputs to outputs; "new" or under-studied dependent variables; and under-studied or emerging contexts.
Price: 65.27 GBP
Location: Castle Donington
End Time: 2024-08-17T17:41:34.000Z
Shipping Cost: 20.48 GBP
Product Images
Item Specifics
Return postage will be paid by: Buyer
Returns Accepted: Returns Accepted
After receiving the item, your buyer should cancel the purchase within: 30 days
Book Title: Market Response and Marketing Mix Models : Trends and Research Op
Item Height: 234 mm
Item Width: 156 mm
Series: Foundations and Trends (R) in Marketing
Author: Hubert Gatignon, Douglas Bowman
Publication Name: Market Response and Marketing Mix Models: Trends and Research Opportunities
Format: Paperback
Language: English
Publisher: Now Publishers INC International Concepts
Subject: Marketing
Publication Year: 2010
Type: Textbook
Item Weight: 140 g
Number of Pages: 90 Pages
