Description: Market Response and Marketing Mix Models : Trends and Research Opportunities, Paperback by Bowman, Douglas; Gatignon, Hubert, ISBN 1601983549, ISBN-13 9781601983541, Brand New, Free P&P in the UK Identifies research opportunities related to market response and marketing mix models falling under four broad areas: "new" or under-studied inputs and/or "richer" measures of inputs constructs; explicitly accounting for the process linking inputs to outputs; "new" or under-studied dependent variables; and under-studied or emerging contexts.
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Book Title: Market Response and Marketing Mix Models : Trends and Research Op
Number of Pages: 90 Pages
Language: English
Publication Name: Market Response and Marketing Mix Models: Trends and Research Opportunities
Publisher: Now Publishers INC International Concepts
Publication Year: 2010
Subject: Marketing
Item Height: 234 mm
Item Weight: 140 g
Type: Textbook
Author: Hubert Gatignon, Douglas Bowman
Series: Foundations and Trends (R) in Marketing
Item Width: 156 mm
Format: Paperback
