Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing And Promoting Electronic Resources: Creating The E-Buzz!ISBN13:9780789035851ISBN10:0789035855Author:Dubicki, Eleonora I. (Editor)Description:Technological Advances Allow Libraries To More Readily Serve Patrons' Needs But How Can A Librarian Effectively Communicate What Services Libraries Offer? Marketing And Promoting Electronic Resources: Creating The E-Buzz! Explains The Foundations Of Marketing And Promotion, Focusing On Practical And Creative Techniques That Have Worked In Academic, Public, And Special Libraries Respected Authorities From Various Libraries Offer Their Insights And Advice For Effective Marketing Strategies For Electronic Resources Such As E-Serials, Databases, And E-Books, Helping Library Patrons To Better Understand The Resources Now Available To Them This Book Provides Librarians With Practical Suggestions On How To Best Let Their Patrons Know About The Available E-Resources And Instruct Them On How To Use Them Effectively Librarians In Any Type Of Library Setting, Even If Previously Unschooled In Marketing Campaigns, Can Find Fresh Ideas To Apply In Their Own Setting This Invaluable Tool Discusses In Detail How To Develop A Marketing Plan, Create And Finance A Promotional Campaign, And How To Use New Technologies To Reach Out To Your Library Patrons In The Most Effective Way To Promote Your E-Resources This Material Was Published As A Special Issue Of The Serials Librarian Binding:Hardcover, HardcoverPublisher:RoutledgePublication Date:2007-11-01Weight:0.92 lbsDimensions:0.66'' H x 9.31'' L x 6.29'' WNumber of Pages:212Language:English
Price: 124.03 USD
Location: USA
End Time: 2024-11-26T11:18:55.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Return policy details:
Book Title: Marketing And Promoting Electronic Resources: Creating The E...
Number of Pages: 206 Pages
Language: English
Publication Name: Marketing and Promoting Electronic Resources : Creating the E-Buzz!
Publisher: Taylor & Francis Group
Item Height: 0.8 in
Subject: Internet / General, Library & Information Science / General, Library & Information Science / Archives & Special Libraries, Library & Information Science / Collection Development
Publication Year: 2008
Item Weight: 19.5 Oz
Type: Textbook
Subject Area: Computers, Language Arts & Disciplines
Item Length: 9.6 in
Author: Eleonora I. Dubicki
Item Width: 6.4 in
Format: Hardcover
