Marketing and Sustainability: Contradiction or the Path to Profitable Businesses

Description: Marketing and Sustainability by Hugo Guyader, Mikael Ottosson, Anders Parment, Pia A. Albinsson Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&As. Videos introducing each chapters content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service systems, social enterprises, and sharing and circular economy modelsSustainable marketing strategies including chapters on sustainable marketing channels, sustainable pricing, sustainability oriented marketing communication and brandingGreenwashing, the process of conveying a false impression or misleading information about how a companys products are environmentally sound, and why its bound to backfire Marketing and Sustainability is an essential reference for undergraduate, graduate, and post-graduate students as well as managers in companies, the public sector, and civil society—all of whom are under increasing pressure to deal with marketing and sustainability for strategic purposes as well as in everyday practices. Author Biography Pia A. Albinsson is Professor of Marketing in the Walker College of Business at Appalachian State University, USA. Hugo Guyader is Associate Professor of Marketing at Linköping University, Sweden. Mikael Ottosson is Senior Associate Professor of Marketing at Linköping University, Sweden. Anders Parment is Research Fellow of Marketing at Stockholm Business School in Sweden and teaches regularly at Linköping University, Sweden and University of Innsbruck, Austria. Details ISBN 1394273762 ISBN-13 9781394273768 Title Marketing and Sustainability Author Hugo Guyader, Mikael Ottosson, Anders Parment, Pia A. Albinsson Format Hardcover Year 2024 Pages 288 Publisher John Wiley & Sons Inc GE_Item_ID:168764009; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

Price: 58.79 USD

Location: Calgary, Alberta

End Time: 2025-01-29T16:58:02.000Z

Shipping Cost: 0 USD