Marketing Communications by Lynne Eagle (English) Paperback Book

Description: Marketing Communications by Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. Publisher Description Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications.Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers strategies to cope with information overload. It also reflects upon consumer scepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications.This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors guide, which provides answer checklists to all Think boxes, Ethical issues and end-of-chapter cases within the book. The text is also supported by PowerPoint slides and test banks for all chapters and major cases. Author Biography Lynne Eagle was Adjunct Professor at the University of Canterbury, New Zealand and at Charles Darwin University, Australia.Barbara Czarneckais Associate Professor of Marketing at London South Bank University, UK.Stephan Dahlis Adjunct Associate Professor at James Cook University, Australia and at Charles Darwin University, Australia.Jenny Lloydis Associate Professor of Marketing at the University of Warwick, UK. Details ISBN 0429447043 ISBN-13 9780429447044 Title Marketing Communications Author Lynne Eagle, Barbara Czarnecka, Stephan Dahl, Jenny Lloyd Format Paperback Year 2020 Pages 402 Edition 2nd Publisher Taylor & Francis Ltd GE_Item_ID:169005429; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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