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Marketing Management: A Strategic Decision-Making Approach

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Marketing Management: A Strategic Decision-Making Approach

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Number of Pages: 544 Pages

Publication Name: Marketing Management : a Strategic Decision-Making Approach

Language: English

Publisher: McGraw-Hill Higher Education

Item Height: 0.9 in

Publication Year: 2004

Subject: Marketing / General

Features: Revised

Item Weight: 32.4 Oz

Type: Textbook

Item Length: 10 in

Subject Area: Business & Economics

Author: Jean-Claude Larreche, Harper W. Boyd Jr., Orville C. Walker, John W. Mullins

Item Width: 8.1 in

Format: Trade Paperback

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