Description: Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Price: 149.43 USD
Location: Tucson, Arizona
End Time: 2024-12-09T09:01:09.000Z
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price: 180.69
yearPublished: 2013
Author: Walker, Orville C.
Book Title: Marketing Strategy: A Decision-Focused Approach
Language: English
Format: Paperback
