Description: Marketing Strategy : A Decision-Focused Approach, Paperback by Walker, Orville C., Jr.; Mullins, John W., ISBN 0078028949, ISBN-13 9780078028946, Like New Used, Free shipping in the US Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.
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Book Title: Marketing Strategy : A Decision-Focused Approach
Author: Walker, Orville C., Jr.; Mullins, John W.
Language: English