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Marketing Strategy : A Decision-Focused Approach, Paperback by Walker, Orvill...

Description: Marketing Strategy : A Decision-Focused Approach, Paperback by Walker, Orville C., Jr.; Mullins, John W., ISBN 0078028949, ISBN-13 9780078028946, Like New Used, Free shipping in the US Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.

Price: 183.86 USD

Location: Jessup, Maryland

End Time: 2024-09-27T12:23:23.000Z

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Marketing Strategy : A Decision-Focused Approach, Paperback by Walker, Orvill...

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Book Title: Marketing Strategy : A Decision-Focused Approach

Author: Walker, Orville C., Jr.; Mullins, John W.

Language: English

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