Description: There aren't any marks on the pages of the book but there are some ink markings on the cover and a small tear on the spine of the cover. This book is a valuable resource for marketers who want to understand the mindset of boomers and their elders. It provides insights into the psychology, business, and social science aspects of consumer behavior, and offers practical strategies for identifying and reaching your best targets. The authors, Doran J. Levy and Carol M. Morgan, have done an exceptional job of synthesizing the relevant research and case studies, making this book a must-read for anyone interested in the subject.
Price: 11 USD
Location: Lanesville, Indiana
End Time: 2024-12-05T02:54:42.000Z
Shipping Cost: 5.38 USD
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All returns accepted: ReturnsNotAccepted
Subject Area: Social Science, Psychology, Business & Economics
Book Title: Marketing to the Mindset of Boomers and Their Elders : Using Psyc
Publication Name: Marketing to the Mindset of Boomers and Their Elders
Publisher: Strategic Directions Group, Incorporated
Item Length: 9.2 in
Subject: Marketing / General, Consumer Behavior, Sociology / General
Publication Year: 2002
Type: Textbook
Format: Hardcover
Language: English
Item Height: 1 in
Author: Doran J. Levy, Carol M. Morgan
Item Weight: 32.1 Oz
Item Width: 6.2 in
Number of Pages: 383 Pages
