Mastering Search Analytics

Description: Mastering Search Analytics Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days). Author(s): Brent Chaters Format: Paperback Publisher: O'Reilly Media, United States Imprint: O'Reilly Media ISBN-13: 9781449302658, 978-1449302658 Synopsis Improve your search strategy, whether it's through SEO, search engine marketing, or site search. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it. Learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve your overall ranking. The book includes an overview of analytic tools and how they work with either your SEO arsenal or your ability to unearth market opportunity and analyze competitors. Learn how and when you should use each metric presented, and discover how to improve the search experience for both customers and spiders. It's ideal for search specialists, webmasters, and search marketing managers. * Get in-depth coverage of a vital topic that isn't covered in detail elsewhere * Manipulate and correlate different data sets to provide accountable and actionable analytics * Learn the difference between macro, micro, value, and action metrics * Use site audit results to further optimize a page, site section, or the entire site * Provide metrics to help sell the value of search to executives in your company

Price: 22.86 GBP

Location: Aldershot

End Time: 2024-12-15T10:43:19.000Z

Shipping Cost: 27.57 GBP