Description: Meaning-Making and Political Campaign Advertising by Dorothea Horst Estimated delivery 3-12 business days Format Hardcover Condition Brand New Description Current research on multimodal and audiovisual metaphor has paid little attention to the media character of audiovisual images. Here is where the book develops an alternative position. Exploring the role of metaphor and metonymy in German and Polish Publisher Description Although recent linguistic and media-studies research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretical as well as methodological problem: How can processes of figurative meaning making in audiovisual media be adequately conceptualized and described? The book intends to bridge this research gap with an analysis of campaign commercials, a hitherto largely underexplored object of study in metaphor and metonymy research. To achieve this goal, a transdisciplinary film-analytical and cognitive-linguistic account of audiovisual figurativity is developed and examined through a comparative analysis of figurative meaning-making processes in German and Polish campaign commercials from 2009 and 2011. By setting the inseparable intertwining of language and cinematic staging, sensing and understanding center stage, the book provides insight into the dynamic nature and embodied affective grounds of audiovisual figurativity, and challenges the long-known dichotomies of rational discourse and affective manipulation, political message and media effect. Author Biography Dorothea Horst, European University Viadrina, Frankfurt (Oder), Germany. Details ISBN 3110574470 ISBN-13 9783110574470 Title Meaning-Making and Political Campaign Advertising Author Dorothea Horst Format Hardcover Year 2018 Pages 255 Publisher De Gruyter GE_Item_ID:143820943; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys
Price: 135.06 USD
Location: Fairfield, Ohio
End Time: 2024-11-26T04:54:02.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
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Refund will be given as: Money Back
ISBN-13: 9783110574470
Book Title: Meaning-Making and Political Campaign Advertising
Number of Pages: 255 Pages
Language: English
Publication Name: Meaning-Making and Political Campaign Advertising : A Cognitive-Linguistic and Film-Analytical Perspective on Audiovisual Figurativity
Publisher: DE Gruyter Gmbh, Walter
Subject: Media Studies, Semiotics & Theory, Linguistics / General
Publication Year: 2018
Item Weight: 19 Oz
Type: Textbook
Subject Area: Literary Criticism, Language Arts & Disciplines, Social Science
Author: Dorothea Horst
Item Length: 9.1 in
Series: Cinepoetics-English Edition Ser.
Item Width: 6.1 in
Format: Hardcover
