Description: Multimodality, Learning and Communication by Gunther Kress, Jeff Bezemer Estimated delivery 3-12 business days Format Paperback Condition Brand New Description "In this book, Gunther Kress and Jeff Bezemer present a new social semiotic theory which brings together communication, learning and identity through detailed analyses of a range of different multimodal environments, including classrooms, textbooks and hospital operating theatres. The world has changed and is changing, economically and technologically, and there is now a mismatch between academic disciplines and the tasks which need to be undertaken. In the light of this, the authors question what is learning, what is communication and what is the place of design in our contemporary world. The approach they develop shows the intrinsic connectedness of different fields of learning; these fields can now be shown as an integrated domain within one theoretical frame. With a focus on a range of socially shaped cultural resources, modes; and how people use these to make (their) meanings material, they describe how different modes and combinations of modes are used, whether in communication or in the achievement of specific tasks. They hypothesize on the effects of the semiotic work that is being done and has been done, and reflect on the constant remaking of the semiotic resources in shaping identity. This book provides students and researchers with a framework which can be used to look at any multimodal environment, whether a dining room, an operating theatre or a classroom. With extensive illustrations and a comprehensive glossary of terms, this book is essential reading for all those working in multimodality, semiotics and related areas"-- Publisher Description This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment.By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head.With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at Author Biography Jeff Bezemer is Reader in Learning and Communication and Co-Director of the Centre for Multimodal Research at the UCL Institute of Education.Gunther Kress is Professor of Semiotics and Education at the UCL Institute of Education. He is the author of many books including Multimodality: A Social Semiotic Approach to Contemporary Communication (Routledge, 2010) and Reading Images: The Grammar of Visual Design (co-authored with Theo van Leeuwen, Routledge, 2006). Details ISBN 0415709628 ISBN-13 9780415709620 Title Multimodality, Learning and Communication Author Gunther Kress, Jeff Bezemer Format Paperback Year 2015 Pages 170 Publisher Taylor & Francis Ltd GE_Item_ID:135859415; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. 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Price: 61.08 USD
Location: Calgary, Alberta
End Time: 2024-12-02T16:44:12.000Z
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Restocking Fee: No
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ISBN-13: 9780415709620
Book Title: Multimodality, Learning and Communication
Number of Pages: 170 Pages
Publication Name: Multimodality, Learning and Communication : a Social Semiotic Frame
Language: English
Publisher: Taylor & Francis Group
Subject: Communication Studies, General, Study & Teaching, Semiotics & Theory, Social Psychology, Linguistics / General
Item Height: 0.4 in
Publication Year: 2015
Type: Textbook
Item Weight: 12 Oz
Subject Area: Literary Criticism, Language Arts & Disciplines, Psychology
Item Length: 9.5 in
Author: Gunther Kress, Jeff Bezemer
Item Width: 6.5 in
Format: Trade Paperback
