Description: Neuromarketing for Dummies, Paperback by Genco, Stephen J., Pohlmann, Andrew P.; Steidl, Peter, ., ISBN 1118518586, ISBN-13 9781118518588, Like New Used, Free shipping in the US Presents the fundamentals of neuromarketing, exploring the nonconcious processes affecting consumer behavior and the role of emotion in consumer response, and offers ways to incorporate neuromarketing into research and marketing plans.
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Book Title: Neuromarketing for Dummies
Number of Pages: 416 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Item Height: 0.9 in
Topic: Marketing / General
Publication Year: 2013
Illustrator: Yes
Genre: Business & Economics
Item Weight: 21 Oz
Author: Peter Steidl, Andrew P. Pohlmann, Stephen J. Genco
Item Length: 9.2 in
Item Width: 7.4 in
Format: Trade Paperback
