Description: Online Consumer Psychology (Advertising and Consumer Psychology) [Paperback] Machleit, Karen A.; Yalch, Richard and Haugtvedt, Curtis P. Product Overview Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.Broken into six sections, this book:focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum;examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks;provides readers with reasons why consumers customize products and the benefits of customization;discusses the psychological effects of site design;asks the question of whether the Internet empowers consumers to make better decisions; anddiscusses research tools that can be used online. Read more Details Publisher : Routledge; 1st edition (February 24, 2005) Language : English Paperback : 574 pages ISBN-10 : 0805851550 ISBN-13 : 57 Item Weight : 1.65 pounds Dimensions : 6 x 1.3 x 9 inches Best Sellers Rank: #9,522,711 in Books (See Top 100 in Books) #3,242 in Compulsive Behavior (Books) #3,266 in Business Marketing #3,765 in Psychopathology #3,242 in Compulsive Behavior (Books) #3,266 in Business Marketing We have been selling used books since 2012, and we've learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.
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ISBN: 0805851550
ISBN10: 0805851550
ISBN13: 9780805851557
EAN: 9780805851557
MPN: does not apply
Brand: Routledge
GTIN: 09780805851557
Number of Pages: 574 Pages
Publication Name: Online Consumer Psychology : Understanding and Influencing Consumer Behavior in the Virtual World
Language: English
Publisher: Taylor & Francis Group
Item Height: 1.1 in
Subject: Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing, General, E-Commerce / General (See Also Computers / Electronic Commerce)
Publication Year: 2005
Type: Textbook
Item Weight: 27.3 Oz
Subject Area: Business & Economics, Psychology
Item Length: 9 in
Author: Karen A. Machleit
Item Width: 6.1 in
Format: Uk-B Format Paperback
